This is what Inter America the importer of this coffee had to say about it. 

The history of Fazenda Sertão merges itself with the first steps of coffee growing in Carmo de Minas. José Isidro Pereira was born into a family of the first generation of coffee growers in the region. José Isidro grew up and studied dentistry, but came back to Carmo de Minas when his mother died and he was the only heir of Fazenda Sertão. Today, his wife Nazareth and his children and grandchildren take care of Fazenda Sertão. Fazenda Sertão is located above 1.000m in Carmo de Minas. It has an average annual temperature of 18ºC. Crops are planted on the top of hillsides with slopes of up to 50%. That’s an important measure to avoid frosts, common in the region in winter, affecting the health of the trees and to provide a more uniform ripening as well as protection against fungi infections. All these steps, in the end, result in achieving better final quality on the beans.

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